At Watsi, we’re just starting to get our feet wet with email marketing. And unlike other organizations, we don’t have any strategy to speak of.
Instead of debating internally about our content and approach (e.g. a weekly digest vs. a monthly newsletter), we’re going to assume nothing, fearlessly test everything, and see what works. Whenever we discover something that we think is interesting, we’ll post about it here.
This week, we A/B tested our call to action. Here are examples of the two emails:
A - “View Patients” Button
B - “View Patients” Button + Patient Profiles
Email B, which included the patient profiles, saw a 35% increase in clickthroughs and a jaw-dropping 126% increase in conversions (i.e. donations made on Watsi).
Apparently, people really like faces and stories, and as a result, you’ll see a lot more of them in our future emails.
Cofounder at Watsi
If you liked this post, check out
In working towards an equitable future where people everywhere have access to high-quality healthcare, Watsi has seen first-hand how for many around the world, attaining good health is a complicated undertaking that depends on much more than just their ability to see a doctor when they are sick.…