At Watsi, we’re just starting to get our feet wet with email marketing. And unlike other organizations, we don’t have any strategy to speak of.
Instead of debating internally about our content and approach (e.g. a weekly digest vs. a monthly newsletter), we’re going to assume nothing, fearlessly test everything, and see what works. Whenever we discover something that we think is interesting, we’ll post about it here.
This week, we A/B tested our call to action. Here are examples of the two emails:
A - “View Patients” Button